Archive for May, 2010
It seems like everyone has a website with a shopping cart, you’d like to have one as well. Where do you begin? It can be a daunting task to set up a shopping cart. This article presents the five steps you need to go through to a have the smooth installation.
Step 1 – Choosing the Shopping Cart
Begin by researching which shopping cart is provided by your hosting company. While using the shopping cart provided by the hosting company is the easiest route, keep in mind that this product serves a wide audience and may not do exactly what you would like it to do. For example, most canned shopping cart applications allow you to customize your storefront using templates; however, you may be limited to the photos or color choices defined within a particular template. Some shopping carts allow you to write custom cascading style sheets (CSS) code, but, CSS is limited to color and font choices only. On the plus side, the shopping cart provided by the hosting company will get you going much faster.
Going the custom route can be beneficial if you have particular needs that cannot be met with a canned application. Several options are available: open source, shareware and fully licensed products. To establish a custom shopping cart, you have to understand the scripting language to be used and have the ability to set up the shopping cart on the platform where your site is hosted.
When making a decision regarding which custom option to use, keep in mind the tech support available to you. With open source and shareware tools, you may have to wait for a while to get an answer to your question.
Step 2 – Set up your Merchant Account
This portion of the process takes the longest time – sometimes up to two or three weeks. Make sure that the merchant account that you set up works with the shopping cart you are selecting and can be hosted on the same platform as your website. The three major categories of merchant accounts that can be created are:
Standard Merchant Account – Using this account, you will be able to sell regular products, such as books, shoes or electronics.
Specialty Merchant Account – This account is created for merchants that sell computer software, flowers or training materials.
International Merchant – If you intend to sell your products internationally, then you will need this merchant account.
Your banker can arrange a meeting with a representative who will explain the fee structure and terms and conditions for setting up a merchant account.
Step 3 – Payment Gateway
Usually, when you set up a merchant account, your payment gateway will be set up automatically as well. In the case where the merchant account is not compatible with the shopping cart, you might have to set up the payment gateway manually. This process often involves a conference call between the payment gateway representative, the merchant account representative, and the technical person who is helping you program the shopping cart.
Step 4 – Set-up SSL
Once you set up your shopping cart, you need to add a secured socket layer (SSL) certificate to the portion of the site that houses the shopping cart. For example, you may place your shopping cart under the sub-domain as follows
shop.domainname.com
Most people won’t buy from your site unless you have the SSL installed. SSL prevents hackers from stealing your customers’ personal information, including credit card numbers. Typically, a SSL certificate is issued for a year and is location-specific, meaning you can’t move the certificate from one domain to another. Therefore, you should not to change the location of the shopping cart once you have applied the SSL certificate because you will have to purchase a new certificate for the new location.
Step 5 – Refund Policy, Privacy Policy, Terms and Conditions
Before bank representatives approve merchant accounts they often request that the site states your refund policy, privacy policy and terms and conditions. If you don’t offer a refund, this policy should be clearly stated on your site.
This article described the steps necessary for setting up a successful shopping cart installation. In Part II of this article, we’ll delve into the details of setting up the shopping cart to attract buyers and entice them to buy from you.
Resources
Visit http://www.cxtgroup.com/shopping-cart.html to see a graphical view of the steps involved and learn to learn about the shopping carts. If you would like to discuss your particular needs in setting up a shopping cart, call us today toll-free at 877-439-2539 for a FREE 1-hour consultation.
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We created our online wholesale jewelry shop for those who want to sell something special and modern in their stores.
Do you have a jewelery shop, would you like to sell something cool and unique? Please look at our online catalog of wholesale jewelry for more information about each piece we sell. You can find the sizes and descriptions of the items there, so there is no possibility to make a mistake if you buy from us. All our wholesale jewelry products are made of natural semi-precious stones and sterling silver. They are all very beautiful and tempting to the customers. Do you have a small budget which makes it harder to create your shop? No problem: you will see that our prices are very low, while we preserve the high quality of each beautiful piece of our wholesale jewelry. We even have items under $10. Isn’t this great?
In our online catalog you will find everything you need to open a jewelry shop. We sell wholesale sterling silver jewelry, wholesale gemstone jewelry, necklaces, bracelets, rings, brooches, chains, earrings, and even beads. There are gemstones sold separately, since many people like to use them as a source of healing energy or good-luck charms. If you order something and you change your mind in the meantime, it is not a problem: you can return all items within 30 days.
Believe it or not, but in this shop there are more than 5000 beautiful jewels made of natural semiprecious stones and sterling silver. All of them are crafted by talented artisan, who know a lot about style and fashion. We have wholesale fashion jewelery made of gemstones cut in various shapes and in various colors.
Do you feel confused and you don’t know where to begin shopping from our website of wholesale jewelry? Here’s a little help: first you should decide what type of jewelry you need. Do you plan on selling in your shop only necklaces and pendants? Are you interested only in our beads? Are you looking for a certain type of semi precious stone? No matter what you want, it’s easy to find it. Naturally we don’t expect our customers to have the time to browse through our 5000 products of wholesale fashion jewelry. Nobody has enough time for that. The wholesale gemstone jewelry we sell is categorized into types: bracelets, rings, earrings, pendants, and so on. Then, these are also grouped according to their designs: heart shaped, flowers shaped, cross shaped and so on. For those customers who are only interested in jewelry made of one type of gemstone, we created an alphabetical list with the names of semi precious stones.
The easiest way to order something is if you just purchase a pack of our wholesale jewelry lots. These are carefully selected pieces that match in color and design. We actually recommend these wholesale jewelry lots, because we know that many customers are looking for jewelry that matches.
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The first trick I always do to client who wants to modify his or her car although he or she only has minimum budget is to modify the front part of his or her car. The reason why I do this thing is only one: the efficiency. Efficiency is the only right word that can represent the reason why I always choose to modify the front part of any car for the very first time. Well, what does it mean with efficiency? Efficiency in here means that with minimum budget, your car could be looking amazing and adorable for the very first sight. It is a sure thing that the front part of your car will get sight first and noticed first by a lot of people. That is why modifying the front part of your car always does the trick.
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