Archive for the ‘shopping hour’ Category
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The TV shopping is a marketing dissemination pattern which requires the television station, the merchants and the consumer’s interactions. The direct broadcasting shopping pattern is now becoming the mainstream of Chinese TV shopping and demonstrating the conformity indication of media, retail trade and the circulation of materials, meanwhile, it has tremendous impulse to Chinese other retail trade patterns. In 1995, the TV shopping program was first broadcasted by Beijing, Shanghai, Guangzhou and Shenzhen television stations. The new, wonderful, special commodities and the brand-new sales idea had won a lot of IN consumers overnight. After 2000, due to the traditional pattern gradually lost the charm towards clients, the TV direct selling had been experiencing its downhill path for a while. At the end of 2000, the number of TV shopping companies was sharply declined from over one thousand to only two or three hundred and the professional gross income also shrank from 20 billion RMB to 4 billion RMB.
Starting from 2003, some shopping channels geared up in local television stations to rally their forces after this defeat. New shopping channel is just a medium trader, and differing from previously commodity through TV direct selling. What’s more, owing to its bases upon broadcasting group, shopping channel enjoys the strong brand and customer’s prestige, therefore, its development potential is quite powerful. Shanghai OCJ, Hunan Happigo and Zhejiang Haoyigou are the top-notch who swim with the new TV shopping tide. All in all, the new direct broadcasting shopping has its own distinguished characteristics:
1. Shopping channelization. The former TV shopping occupied the TV station’s non-prime time, taking advantages of each channel’s edge spell to broadcast direct selling information; the new direct broadcasting shopping adopts the whole channel or hypothesized channel to run TV shopping business, concentrating in the professional channel, broadcasting at large-scale time, which forms a constant stimulation to the consumer’s senses of hearing and vision, hence has brought very high sales volume.
2. TV direct broadcasting liability. One’s consumption impulse plays an important role in his shopping behavior; the TV direct broadcasting would greatly stimulate the consumption impulse. Since the beginning of broadcasting, “Happigo” has been adopted the internationally popular sales way—TV direct broadcast, selling commodity with 8 hours’ direct broadcasting every day. TV shopping direct broadcasting displays audio-visual sales statistics, intense visual shock, appealing sound and the immediate interaction effects, in which the former TV shopping is deficient.
3. Direct selling liability. The product goes directly from the supplier to the consumer, omits the middle links, thus the circulation of materials has been provided with efficiency enhancement. Opposite to traditional medium trader (e.g. supermarket), it has reduced approach fees and so forth, the nonessential costs.
4. Chain liability. The chain-like management marketing pattern takes TV media of Pan-Chinese certain developed cities as chief circuits, with the unified commodity purchase, the unified call orders, and the unified service standard assemblies and deliveries, enables the scale to be the profit. For instance, “Happigo” has already covered the entire Hunan Province. It is without peradventure that once you chose the direct broadcasting shopping means you are to success. There are several tips to turn such attraction into purchasing power: As you should choose appropriate best seller. Not all commodities are suitable to this kind of pattern, the product which appears onto the screen ought to be those are novel, unusual and highly-technical ones, or those seem simple at first sight but actually require complex operation and explanation. And we also need a wise linkman, and all the TV shopping program has a linkman who explains the product’s information and introduction, apart from introducing, they should give free rein to expense appeal ability, arouse consumer’s purchase desire; Tips also include the conformity of multimedia, TV shopping can transform the on-line shopping, the mail-order, such channels of distribution into the net of TV shopping, making a bigger cake corporately.
In consideration of the fact that Chinese television has high popular rate and high viewing ratio, and the consumer trusts the national television broadcast station, we may foresee, the TV shopping will be more and more popular, and the business opportunity will emerge unceasingly.
This report is carefully and painstakingly presented by China Research and Intelligence. The report not only introduces the TV shopping’s development course, development patterns, merits and demerits in global and China, but also analyzes the successful enterprises, products and medias in Chinese TV shopping market systematically. And it also provides the solution scheme of TV shopping, elaborates the existing opportunities for investment in TV shopping profession, and puts forward the development proposal. The report is highly worthwhile towards those TV shopping Industry operators and potential investors to understand the profession’s present situation and the development tendency hence grasp the market opportunity.
To get more details, please visit http://www.shcri.com/reportdetail.asp?id=277
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Tags: It seems like everyone has a website with a shopping cart, you’d like to have one as well. Where do you begin? It can be a daunting task to set up a shopping cart. This article presents the five steps you need to go through to a have the smooth installation.
Step 1 – Choosing the Shopping Cart
Begin by researching which shopping cart is provided by your hosting company. While using the shopping cart provided by the hosting company is the easiest route, keep in mind that this product serves a wide audience and may not do exactly what you would like it to do. For example, most canned shopping cart applications allow you to customize your storefront using templates; however, you may be limited to the photos or color choices defined within a particular template. Some shopping carts allow you to write custom cascading style sheets (CSS) code, but, CSS is limited to color and font choices only. On the plus side, the shopping cart provided by the hosting company will get you going much faster.
Going the custom route can be beneficial if you have particular needs that cannot be met with a canned application. Several options are available: open source, shareware and fully licensed products. To establish a custom shopping cart, you have to understand the scripting language to be used and have the ability to set up the shopping cart on the platform where your site is hosted.
When making a decision regarding which custom option to use, keep in mind the tech support available to you. With open source and shareware tools, you may have to wait for a while to get an answer to your question.
Step 2 – Set up your Merchant Account
This portion of the process takes the longest time – sometimes up to two or three weeks. Make sure that the merchant account that you set up works with the shopping cart you are selecting and can be hosted on the same platform as your website. The three major categories of merchant accounts that can be created are:
Standard Merchant Account – Using this account, you will be able to sell regular products, such as books, shoes or electronics.
Specialty Merchant Account – This account is created for merchants that sell computer software, flowers or training materials.
International Merchant – If you intend to sell your products internationally, then you will need this merchant account.
Your banker can arrange a meeting with a representative who will explain the fee structure and terms and conditions for setting up a merchant account.
Step 3 – Payment Gateway
Usually, when you set up a merchant account, your payment gateway will be set up automatically as well. In the case where the merchant account is not compatible with the shopping cart, you might have to set up the payment gateway manually. This process often involves a conference call between the payment gateway representative, the merchant account representative, and the technical person who is helping you program the shopping cart.
Step 4 – Set-up SSL
Once you set up your shopping cart, you need to add a secured socket layer (SSL) certificate to the portion of the site that houses the shopping cart. For example, you may place your shopping cart under the sub-domain as follows
shop.domainname.com
Most people won’t buy from your site unless you have the SSL installed. SSL prevents hackers from stealing your customers’ personal information, including credit card numbers. Typically, a SSL certificate is issued for a year and is location-specific, meaning you can’t move the certificate from one domain to another. Therefore, you should not to change the location of the shopping cart once you have applied the SSL certificate because you will have to purchase a new certificate for the new location.
Step 5 – Refund Policy, Privacy Policy, Terms and Conditions
Before bank representatives approve merchant accounts they often request that the site states your refund policy, privacy policy and terms and conditions. If you don’t offer a refund, this policy should be clearly stated on your site.
This article described the steps necessary for setting up a successful shopping cart installation. In Part II of this article, we’ll delve into the details of setting up the shopping cart to attract buyers and entice them to buy from you.
Resources
Visit http://www.cxtgroup.com/shopping-cart.html to see a graphical view of the steps involved and learn to learn about the shopping carts. If you would like to discuss your particular needs in setting up a shopping cart, call us today toll-free at 877-439-2539 for a FREE 1-hour consultation.
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Despite the many advantages of online shopping there are also problems which may occur with this type of shopping. These problems such as ordering the wrong item, receiving the wrong item and the need to return an item can often be significant enough to make a potential online shopper reconsider the decision to purchase an item online. Although these problems are some of the most common which occur in online shopping they do not necessarily happen frequently. However, when these problems do occur they can cause a great deal of stress and frustration for the online shopper. This article will discuss some of these common problems in an attempt to help the reader make a wise decision about whether or not to purchase an item online.
Ordering the Wrong Item
When shopping in traditional stores it is quite difficult to accidentally purchase the wrong item because the sales process typically involves the consumer physically carrying the item up to the sales counter to make the purchase. However, in online shopping where the consumer never physically handles the item before the purchase is complete and the item delivered it is certainly possible to purchase the wrong item. This can occur when the shopper uses the website to make the purchase and clicks on the wrong item or when the consumer contacts customer service to make the purchase and provides the wrong product number. Even if the consumer clicks on the correct product and provides an accurate product number he may still make a mistake in the ordering process if there are options such as size or color associated with the item. This problem can be rather troubling because the consumer will be disappointed when the incorrect item is received.
Receiving the Wrong Item
Even when online shoppers do not make mistakes during the ordering process it is still possible for the consumer to receive the wrong item. This often occurs when the orders are filled by hand and a mistake is made in the warehouse. A warehouse maker may ship the wrong item completely or may ship the correct item in the wrong size or color. Again the consumer will likely not know a mistake was made until the order arrives. The online retailer will likely take responsibility for returning the incorrect item and will ship the correct item as soon as possible. However, this may not completely correct the problem in all cases. For example a consumer who purchased an item for a specific event may not receive the replacement item in time for the event.
The Need to Return an Item
In situations where the online shopper orders the wrong item as well as situations where the online retailer mistakenly ships the wrong item there may be a need to make returns. Although this may not seem to be a huge problem it can be particularly troubling for some consumers. In particular online shoppers who opt to do their shopping online specifically because they work odd hours may have a great deal of difficulty making returns. This is because the process of shipping the item back to the online retailer will generally involve taking the item to a post office. Depending on the hours in which the consumer works, it may be difficult to get to a post office during regular business hours and may require the shopper to take time off from work to make the return.
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Today many online shopping portals provide separate options to compare two or more products hence made shopping easy. Comparison facility is so good that you can compare even a single feature. Have a look on the products having good features below:
Product- Mp4 Player 1GB with TFT-Screen
Features:
This is a MP4 player and supports MP3 player, MP4 Movie, Photo Album & FM Radio
Specifications:
•#Holds over 250+ songs
•#Holds up to 5,000 photos
•#Holds up to 40 music videos
•#Beautiful 1.5� screen with 65,000 Color Display
•#MTV Player for Movies
•#MP3 & WMA Player for MUSIC
•#Digital Voice Recorder (Allowing you to record and playback)
•#Photo Browser
•#FM Radio (Built in recorder to record straight off the radio)
•#Downloads music clips to your computer
•#Quickly transfer those clips across to your MP4 player
•#Record your own voice on the auto recorder for up to 8 hours
•#Listen to your MP3
•#Contain and helps leaf through your personal photo library
•#Read documents you have moved from your computer to your player
•#Uses the 1GB hard drive to store anything you want to keep
•#USB Flash DISK (USB 2.0/1.1)
•#12 hours of battery life
•#Players Dimension: 40mm x 90mm x 8mm
•#Weight 1.7 ounces
•#Repeat A-B, Normal, Repeat All, Random
•#USB 2.0 specification supporting, read: 800KB/s,write:650KB/s
•#Long time playback(up to 12 hours)
•#Recharges batteries in less than 4 hours
•#1.5 inch 65K colors big screen
•#Super thin 0.7cm stainless steel outer shell
Package Contents:
•#1G MP4/MP3 Player
•#English User Manual
•#Earphone Headset
•#USB Extension Cord
•#Driver Installation CD
•#Warranty: 6 Months Seller Warranty
Product – Motorola GSM Mobile Phone Model No: C123
Specification:
•#Network: GSM 900 / GSM 1800
•#Dimensions: 101 x 45 x 21 mm, 74 cc
•#Weight: 86 Gms
•#Display Type: Monochrome graphic
•#Display Size: 96 X 64 Pixels
•#Wallpapers, Screensaver: Yes
•#Ringtones Type: Monophonic
•#Customization: Composer
•#Vibration: Yes
•#Phonebook Memory: 100 entries
•#Call records: 10 dialed, 10 received, 10 missed calls
•#Card slot: No
•#Messaging SMS: Yes
•#Browser: No
•#Games: 3 pre-loaded
•#Colors: Silver
•#Camera: No
Extra:
•#iTap
•#Currency converter
•#Calculator
•#Stopwatch
Battery:
•#Battery Standard battery, Li-Ion 920 mAh
•#Stand-by Up to 330 h
•#Talk time Up to 11 h
Warranty: 1 Year Manufacturer Warranty
And many more. To know more visit online shop india
