Posts Tagged ‘Shopping’
The TV shopping is a marketing dissemination pattern which requires the television station, the merchants and the consumer’s interactions. The direct broadcasting shopping pattern is now becoming the mainstream of Chinese TV shopping and demonstrating the conformity indication of media, retail trade and the circulation of materials, meanwhile, it has tremendous impulse to Chinese other retail trade patterns. In 1995, the TV shopping program was first broadcasted by Beijing, Shanghai, Guangzhou and Shenzhen television stations. The new, wonderful, special commodities and the brand-new sales idea had won a lot of IN consumers overnight. After 2000, due to the traditional pattern gradually lost the charm towards clients, the TV direct selling had been experiencing its downhill path for a while. At the end of 2000, the number of TV shopping companies was sharply declined from over one thousand to only two or three hundred and the professional gross income also shrank from 20 billion RMB to 4 billion RMB.
Starting from 2003, some shopping channels geared up in local television stations to rally their forces after this defeat. New shopping channel is just a medium trader, and differing from previously commodity through TV direct selling. What’s more, owing to its bases upon broadcasting group, shopping channel enjoys the strong brand and customer’s prestige, therefore, its development potential is quite powerful. Shanghai OCJ, Hunan Happigo and Zhejiang Haoyigou are the top-notch who swim with the new TV shopping tide. All in all, the new direct broadcasting shopping has its own distinguished characteristics:
1. Shopping channelization. The former TV shopping occupied the TV station’s non-prime time, taking advantages of each channel’s edge spell to broadcast direct selling information; the new direct broadcasting shopping adopts the whole channel or hypothesized channel to run TV shopping business, concentrating in the professional channel, broadcasting at large-scale time, which forms a constant stimulation to the consumer’s senses of hearing and vision, hence has brought very high sales volume.
2. TV direct broadcasting liability. One’s consumption impulse plays an important role in his shopping behavior; the TV direct broadcasting would greatly stimulate the consumption impulse. Since the beginning of broadcasting, “Happigo” has been adopted the internationally popular sales way—TV direct broadcast, selling commodity with 8 hours’ direct broadcasting every day. TV shopping direct broadcasting displays audio-visual sales statistics, intense visual shock, appealing sound and the immediate interaction effects, in which the former TV shopping is deficient.
3. Direct selling liability. The product goes directly from the supplier to the consumer, omits the middle links, thus the circulation of materials has been provided with efficiency enhancement. Opposite to traditional medium trader (e.g. supermarket), it has reduced approach fees and so forth, the nonessential costs.
4. Chain liability. The chain-like management marketing pattern takes TV media of Pan-Chinese certain developed cities as chief circuits, with the unified commodity purchase, the unified call orders, and the unified service standard assemblies and deliveries, enables the scale to be the profit. For instance, “Happigo” has already covered the entire Hunan Province. It is without peradventure that once you chose the direct broadcasting shopping means you are to success. There are several tips to turn such attraction into purchasing power: As you should choose appropriate best seller. Not all commodities are suitable to this kind of pattern, the product which appears onto the screen ought to be those are novel, unusual and highly-technical ones, or those seem simple at first sight but actually require complex operation and explanation. And we also need a wise linkman, and all the TV shopping program has a linkman who explains the product’s information and introduction, apart from introducing, they should give free rein to expense appeal ability, arouse consumer’s purchase desire; Tips also include the conformity of multimedia, TV shopping can transform the on-line shopping, the mail-order, such channels of distribution into the net of TV shopping, making a bigger cake corporately.
In consideration of the fact that Chinese television has high popular rate and high viewing ratio, and the consumer trusts the national television broadcast station, we may foresee, the TV shopping will be more and more popular, and the business opportunity will emerge unceasingly.
This report is carefully and painstakingly presented by China Research and Intelligence. The report not only introduces the TV shopping’s development course, development patterns, merits and demerits in global and China, but also analyzes the successful enterprises, products and medias in Chinese TV shopping market systematically. And it also provides the solution scheme of TV shopping, elaborates the existing opportunities for investment in TV shopping profession, and puts forward the development proposal. The report is highly worthwhile towards those TV shopping Industry operators and potential investors to understand the profession’s present situation and the development tendency hence grasp the market opportunity.
To get more details, please visit http://www.shcri.com/reportdetail.asp?id=277
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Can’t wait to shop in Shanghai? Well then, which are the best places to shop in this consumption-crazy city in China?
Shanghai is well known for some of the best shopping experiences you’ll find among major cities in China. When visiting Shanghai you’lll surely pass through the city’s two major commercial streets — upscale Nanjing Xi Lu (Nanjing West Road) and bustling Huaihai Lu (Huaihai Road).
But there’s a lot more to shopping than these two obvious places. Indeed, you’ll find streets big and small full of shopping centres. You’ll be able to plan a full day of shopping if that’s what you want. Even if you don’t really feel like shopping you should still visit them. (I know you’re a guy but you’re already in Shanghai, right?)
Shopping in Shanghai is an experience you will never forget. Whether or not you are a shopping fanatic, there are various shopping malls selling anything from high-priced luxury goods to stylish and affordable casuals and traditional Chinese handicrafts.
I should mention that as I’m writing this article, the infamous Xiang Yang Market has already been closed down. Some of you out there reading this will have fond memories of highly-charged bargaining sessions with fake goods vendors who speak six different languages.
Here are a few shopping highlights in Shanghai, starting with Nanjing Xi Lu…
Shanghai’s Plaza 66
Where: 55 Nanjing Xi Lu, near Shaanxi Lu
Plaza 66 is crystalline proof of Shanghai’s diligent obsession with consumption. Arguably, it’s the fanciest shpping mall in Shanghai, with a frosty demeanor to match.
Whether you’re looking for Prada for pret-a-porter, Waterford for cystal, Bose or Bang and Olufsen for sound, Plaza 66 has over 100 famous brands.
With its dazzling array of designer brands, this place is perfect for the nouveau riche with money to burn. There isn’t another shopping mall as luxurious as this one in Shanghai.
A five-minutes walk from the Portman Ritz-Carlton Hotel, Plaza 66 has a cafe in the atrium and a few restuarants perched on the fifth floor.
Shanghai’s Citic Plaza
Where: 1168 Nanjing Xi Lu, near Plaza 66
A bright, gleaming five-storey mall offering a varied mix of clothing labels, Citic Plaza is a five-minutes walk from the Shimen Yi Lu metro station.
From high-end designers such as Karl Lagerfeld, Chloe and Kenzo to the more affordable casuals from Tough and Esprit, this is a mall with more reasonable prices.
Whether you’re wealthy or light on budget, this place is perfect for anyone with an eye for fashion.
Feeling hungry after all that shopping? No worries there.
Every floor of the mall offers a restaurant — from McDonald’s (you’re not going to eat at McDonald’s in China, are you?) in the basement to super buffet Golden Jaguar (unlimited sashimi and Pacific oysters) on the third floor to chic Sichuan restuarant China Moon (puts your local Chinatown Sichuan restuarant to shame) on the fourth.
By the way, there’s also a convenience store and English-Chinese language bookstore in case you’re looking for mineral water or maps.
Shanghai’s Westgate Mall
Where: 1038 Nanjing Xi Lu, near Citic Plaza
A smart, well-organized shopping haven, offering up a range of trendy shops from Burberry, Givenchy and Versace to Chinese label Zuczug. The Westgate Mall is perfect for mall lovers with cash to spend who fancy a change from their usual hang out.
Also a couple of minutes walk from Shimen Yi Lu metro station, the Westgate malls offers a Studio City Cinema (with super sound system), Watson’s, a small supermarket in the basement, Marie France sliming clinic and an Isetan Department store ( a major Japanese chain) accessible on every floor.
And much, much more…
As I mentioned before, Nanjing Xi Lu and Huaihai Lu are the most prominent shopping streets in Shanghai but they’re not the only ones. These are the modern shopping malls and they’ll give you a good idea of how things have changed in China over the last 20 years.
Other Shopping…
If you go on older streets like Dongtai Lu you’ll find classical hand-made items. This handicraft market offers a variety of classical items like Chinese ceramics, jade, bronze, wood articles, paintings, and calligraphic works. You can also get your tools there if you are an artist yourself or plan to be.
More of an intellectual shopping street, Fuzhou Lu boasts a vast collection of bookstores in Shanghai. Not only does it offer over thirty bookstores but also has some of the oldest bookstores (some over 100 years old) in Shanghai.
Shopping in Shanghai is probably the most time-consuming activity in Shanghai whether for visitors or locals. With big shopping malls on the more popular streets to small boutiques or specific markets on smaller streets, Shanghai is where shopping fanatics will find their Paradise.
I’m a foreigner who traveled to Shanghai and realized it is hard to have a great time in Shanghai when you are not well-informed. That is why I decided to come up with a complete online guide with the latest information and tips on having a great time in Shanghai, whether you’re traveling to Shanghai or living in the city.
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Orlando shopping is a popular activity for tourists. The city and surrounding area is home to several malls, outlet centers and open air markets. If you want shopping, this is the place to go. There are a large variety of shops, both big and small in these shopping malls and outlet centers. In addition to brand name merchandise, you will find a variety of items that are unique to Florida.
Orlando Shopping Malls:
The Florida Mall is the largest shopping area in Orlando. The mall has 245 stores, including eight department stores. Whatever you are looking for, you are likely to find it here. The mall is located near International Drive, Walt Disney World, Universal Studios and Sea World. The prices are much better than you will find in the resort shops or theme parks. Stop by the mall to buy souvenirs and gifts for the whole family.
Alamonte Mall is located not too far from the downtown area. This mall has over 150 stores for convenient shopping. The atmosphere in this mall is very Floridian. There are indoor palm trees and native vegetation in the mall.
Orlando Shopping at Outlet Malls:
Outlet malls are known for great deals. The Orlando area is home to several outlet centers. Two are located right on International Drive: The Belz Factory Outlet and Belz Designer Outlet Center. These are very convenient, if you are staying near the theme parks or at one of the resorts. Belz Factory Outlet is the largest outlet center in the United States. The designer outlet has Ralph Lauren, DKNY and many other famous designer names.
There are two other outlet centers in this area. The Orlando Premium Outlet is known for discount merchandise. You will find many good deals here at just about every store. Lake Buena Vista Factory Stores is convenient to Walt Disney World. There are a wide variety of stores in this outlet. You will find something for the whole family here. There is a playground for the kids when they need a break from shopping.
Open Air Shopping:
International Drive is home to two large, open air markets. The Mercado has a variety of designer clothing stores. There are several stores selling art work created by local artists. This is also a great place to find distinctive Floridian merchandise, including many offerings reminiscent of the Florida Keys. The cobblestone walk ways give this market a unique feeling.
The Pointe Orlando is a large open air market. There are many choices here not only for shopping, but for dining and evening entertainment. Visit the sixty stores and shop till you drop. When you have finished shopping, enjoy a meal in one of the seven restaurants located in the market. If you are looking for night life, there are two night clubs here as well.
There are two other open air markets in the area: the Church Street and Central Florida Farmer’s Market. You will enjoy browsing in these markets while enjoying the beautiful weather. The Farmer’s Market has fresh produce, locally made crafts and a variety of other merchandise.
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It seems like everyone has a website with a shopping cart, you’d like to have one as well. Where do you begin? It can be a daunting task to set up a shopping cart. This article presents the five steps you need to go through to a have the smooth installation.
Step 1 – Choosing the Shopping Cart
Begin by researching which shopping cart is provided by your hosting company. While using the shopping cart provided by the hosting company is the easiest route, keep in mind that this product serves a wide audience and may not do exactly what you would like it to do. For example, most canned shopping cart applications allow you to customize your storefront using templates; however, you may be limited to the photos or color choices defined within a particular template. Some shopping carts allow you to write custom cascading style sheets (CSS) code, but, CSS is limited to color and font choices only. On the plus side, the shopping cart provided by the hosting company will get you going much faster.
Going the custom route can be beneficial if you have particular needs that cannot be met with a canned application. Several options are available: open source, shareware and fully licensed products. To establish a custom shopping cart, you have to understand the scripting language to be used and have the ability to set up the shopping cart on the platform where your site is hosted.
When making a decision regarding which custom option to use, keep in mind the tech support available to you. With open source and shareware tools, you may have to wait for a while to get an answer to your question.
Step 2 – Set up your Merchant Account
This portion of the process takes the longest time – sometimes up to two or three weeks. Make sure that the merchant account that you set up works with the shopping cart you are selecting and can be hosted on the same platform as your website. The three major categories of merchant accounts that can be created are:
Standard Merchant Account – Using this account, you will be able to sell regular products, such as books, shoes or electronics.
Specialty Merchant Account – This account is created for merchants that sell computer software, flowers or training materials.
International Merchant – If you intend to sell your products internationally, then you will need this merchant account.
Your banker can arrange a meeting with a representative who will explain the fee structure and terms and conditions for setting up a merchant account.
Step 3 – Payment Gateway
Usually, when you set up a merchant account, your payment gateway will be set up automatically as well. In the case where the merchant account is not compatible with the shopping cart, you might have to set up the payment gateway manually. This process often involves a conference call between the payment gateway representative, the merchant account representative, and the technical person who is helping you program the shopping cart.
Step 4 – Set-up SSL
Once you set up your shopping cart, you need to add a secured socket layer (SSL) certificate to the portion of the site that houses the shopping cart. For example, you may place your shopping cart under the sub-domain as follows
shop.domainname.com
Most people won’t buy from your site unless you have the SSL installed. SSL prevents hackers from stealing your customers’ personal information, including credit card numbers. Typically, a SSL certificate is issued for a year and is location-specific, meaning you can’t move the certificate from one domain to another. Therefore, you should not to change the location of the shopping cart once you have applied the SSL certificate because you will have to purchase a new certificate for the new location.
Step 5 – Refund Policy, Privacy Policy, Terms and Conditions
Before bank representatives approve merchant accounts they often request that the site states your refund policy, privacy policy and terms and conditions. If you don’t offer a refund, this policy should be clearly stated on your site.
This article described the steps necessary for setting up a successful shopping cart installation. In Part II of this article, we’ll delve into the details of setting up the shopping cart to attract buyers and entice them to buy from you.
Resources
Visit http://www.cxtgroup.com/shopping-cart.html to see a graphical view of the steps involved and learn to learn about the shopping carts. If you would like to discuss your particular needs in setting up a shopping cart, call us today toll-free at 877-439-2539 for a FREE 1-hour consultation.
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Despite the many advantages of online shopping there are also problems which may occur with this type of shopping. These problems such as ordering the wrong item, receiving the wrong item and the need to return an item can often be significant enough to make a potential online shopper reconsider the decision to purchase an item online. Although these problems are some of the most common which occur in online shopping they do not necessarily happen frequently. However, when these problems do occur they can cause a great deal of stress and frustration for the online shopper. This article will discuss some of these common problems in an attempt to help the reader make a wise decision about whether or not to purchase an item online.
Ordering the Wrong Item
When shopping in traditional stores it is quite difficult to accidentally purchase the wrong item because the sales process typically involves the consumer physically carrying the item up to the sales counter to make the purchase. However, in online shopping where the consumer never physically handles the item before the purchase is complete and the item delivered it is certainly possible to purchase the wrong item. This can occur when the shopper uses the website to make the purchase and clicks on the wrong item or when the consumer contacts customer service to make the purchase and provides the wrong product number. Even if the consumer clicks on the correct product and provides an accurate product number he may still make a mistake in the ordering process if there are options such as size or color associated with the item. This problem can be rather troubling because the consumer will be disappointed when the incorrect item is received.
Receiving the Wrong Item
Even when online shoppers do not make mistakes during the ordering process it is still possible for the consumer to receive the wrong item. This often occurs when the orders are filled by hand and a mistake is made in the warehouse. A warehouse maker may ship the wrong item completely or may ship the correct item in the wrong size or color. Again the consumer will likely not know a mistake was made until the order arrives. The online retailer will likely take responsibility for returning the incorrect item and will ship the correct item as soon as possible. However, this may not completely correct the problem in all cases. For example a consumer who purchased an item for a specific event may not receive the replacement item in time for the event.
The Need to Return an Item
In situations where the online shopper orders the wrong item as well as situations where the online retailer mistakenly ships the wrong item there may be a need to make returns. Although this may not seem to be a huge problem it can be particularly troubling for some consumers. In particular online shoppers who opt to do their shopping online specifically because they work odd hours may have a great deal of difficulty making returns. This is because the process of shipping the item back to the online retailer will generally involve taking the item to a post office. Depending on the hours in which the consumer works, it may be difficult to get to a post office during regular business hours and may require the shopper to take time off from work to make the return.
